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I went to see a movie this weekend and noticed something wonderful. Instead of some stupid commercials and tv previews before the actual movie previews, Screenvision is airing “Go Green,” an environmentally-conscious themed preshow designed to help consumers understand how easy it can be to lead a “greener” life. “Go Green” will air on more than 7,000 screens nationwide, from March 28, 2008 to April 24, 2008.
Featuring a guest appearance by actress, author and activist Aisha Tyler, the “Go Green” preshow will also feature Dave Schlafman’s “Sky is Falling,” the winning short from the Alliance for Climate Protection’s and Current TV’s “:60 Seconds to Save the Earth” Ecospot Contest. Additionally, it will include the Alliance for Climate Protection’s public service announcement “Black Balloons.” “Black Balloons,” with voice-over support from Academy Award-winning actor Tommy Lee Jones, demonstrates easy ways to help reduce global warming while saving money.
Airing “Go Green” on the big screen was a genius move that will reach thousands of viewers who, hopefully, will awaken unto a greener lifestyle and become advocates to our worldly cause. It might even inspire teenagers to think about more than themselves and do something to help the planet that they will inherit. We can only hope.
